Rashee Gupta found herself in between jobs in 2016. She started a blog, MrsGuptaSquared, and wrote about her past experience as a makeup artist while sharing her knowledge on makeup techniques. Rashee wanted to see more diversity in the beauty industry and offer women of color high-quality pigmented products, so she decided to create her own makeup line after picking up lots of traffic. Rashee took some business classes and did much research. Soon after, she learned about Alibaba.com.

Rashee Gupta

, MGS Accessories

“Lab Evolution is an import-export company of reagents and laboratory equipment established in 2009. Our company’s team of experts (in the instrumentations and reagents market) carefully follows customers all over the world. Lab Evolution is able to offer all the most competitive and popular brands and the best quality products for your laboratory. Our company supports its customers flawlessly by providing the best solutions for individual needs, at unbeatable prices, and ensuring an accurate delivery time. My client base consists of customers from many countries, for example, the Middle East, China, Russia, and Australia. However, before we joined Alibaba.com, our business reached fewer contacts because we were restricted to offline operations.”

Luca

, Lab Evolution

"Alibaba.com is a 24-7 online trade show for me. It's a marketplace that enables sellers to create a digital storefront and display it to online buyers. With Alibaba.com’s easy-to-use product posting and mini-site functions, I managed to post our hero products onto the platform and created a mini-site for our company personally. With these tools, Davia is able to demonstrate its products on a global scale.”

Andrea Vitiello

, Davia

LTA used Alibaba.com to capture real-time data from product demand inquiries around the world, allowing the company to identify key audience segments and determine what product gaps it could fill for regional distributors. The ability to upload thousands of product listings spanning multiple categories also helped LTA rise in priority search results and win more digital shelf space overseas. Additionally, Alibaba.com's unique translation capabilities and advertising solutions allowed the company to strengthen global customer relationships and build awareness among large importers looking to source US brands.

Chad Michael

, LTA International Global Services

I always had an interest and strength in apparel and designing. Also, coming from a business background, I learned the tips and tricks of the game in my father’s shop after school hours. After gaining practical experience in a fashion house after studies, I was confident to start my own business where I saw an opportunity to design traditional handwork & handcrafted ethnic wear as customizable as possible. All I wanted was a quick start to get like-minded customers from the world who would appreciate our work. Then we did a lot of research and finally zeroed down on Alibaba.com as the best platform to reach a global audience with a minimal initial investment.

Anisha Bhati

, Annu Enterprises

“In 2004, I started selling on Alibaba, because Alibaba has a worldwide presence. I worked hard and started to get inquires through Alibaba. Overseas orders started to flow in and the export took off. I connected with a UK buyer who wanted to purchase Jute bags, and 1.5 lakhs of jute bags were exported. I received orders for woolen scarfs from UK universities as well, and thousands of them were exported. I also exported a lot of merchandise to sports clubs. Trust and reliability have been our unique selling points. We post a lot of products on our storefront, attracting many buyers and helping our business a lot. 80% of my business is through Alibaba. My journey with Alibaba has been wonderful these past few years. Our company has exported products like textiles to over 40 countries.”

Vinod Katyal

, KVR Intexx